Massimiliano Magrini, Founder, Annapurna Ventures

 

All over the world over 2 billion people are online (22 million of which in Italy). Thanks to a fast array of technology breakthroughs, in a relatively short period of time Internet has turned into one of the major information, communication and social network.

In my work experience I had the opportunity to witness the development and deployment of many of the current digital trends, from the advent of social networks to the mobile Internet boom. The lesson I learnt is that no industry is immune from innovation.

In this context the cultural sector has today a broad range of tools and technologies that creates new opportunities of communication.

I would like to briefly linger on some of the institutions that were able to take full advantage of the opportunities offered by these technologies, becoming internationally recognized best practices and paving the way to future developments.

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